Halting the erosion of contact lens sales is vital to the health of optometry practices. That’s why more than 150 ALLDocs members have already signed up for the Contact Lens Initiative. Developed by consulting and marketing company Eyedeaz LLC, the program is a market-tested, research-based approach to slowing the flow of contact lens prescriptions being filled by lnternet or big-box retailers. Originally pilot-tested by more than 40 ALLDocs practices, the program is packed with educational materials and tools for doctors, staff and patients. Participating doctors have experienced an immediate turnaround in sales. The past initiatives were so successful, Eyedeaz was tapped to create the new program for 2013! This year's initiative includes a special promotion for the importance of annual eye exams.