The Association of LensCrafters Leasholding Doctors (ALLDocs) and Eyedeaz LLC have agreed to launch the new 2016 Contact Lens Initiative. The new program focuses on training the optometry staff and doctors to sell more annual supplies of contact lenses in their practices. The goal is to retain contact lens purchases in the office versus online—such as 1.800.CONTACTS. The Contact Lens Initiative kits will be shipped to over 150 offices in the US and Canada by early Spring.
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